Product Comparison Series – Comparing Two Yoghurt Brands

Amelia Phillips

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yoghurt seriesIn the next instalment of our Product Comparison Series we compare Danone Activia Yoghurt to our new kid on the block, Five:AM.

Which yoghurt should you buy? Read on to find out.

Danone Activia Yoghurt – Vanilla Bean Five:AM Yoghurt – Organic Vanilla Bean
Ingredients Skim milk, sugar, water, milk solids, cream, rice starch, natural flavour, live lactic acid cultures (Bifidobacterium animalis subspecies lactis CNCM I-2494, Streptococcus thermophilus, Lactococcus lactis and Lactobacillus bulgaricus), lemon juice concentrate, stabiliser (locust bean gum), vanilla bean macerates, natural colour (carotene) Organic Milk, Organic Vanilla (water, raw sugar, rice starch, vanilla bean extract .05), Organic Raw Sugar, Milk Solids, Live Cultures (incl. probiotics acidophilus and bifidus).
Nutritional Information (per 100ml)–       kJ-       Carbohydrates (g)-       Sugar (g)-      Fat (g)- Protein (g) 377











Cost $0.67/100g $1.08/100g
Availability High. Found in large supermarket chains and online. High. Found in large supermarket chains and online.
Taste Sweet and quite moorish. Sweet and slightly tart.


The Verdict:

Five:AM yoghurt is preferential here as it contains less ingredients and a lower sugar content. Organic dairy is also higher in nutrition as the cows are kept in pristine conditions and provided quality feed, which directly impacts the products made from their milk. A sugar content of 11% is still too high, and a better choice again would be Five:AM natural no added sugar yoghurt, which is only 5.6% sugar and contains only organic milk, organic milk solids, milk solids, live cultures (incl. probiotics acidophilus and bifidus).

The selling point for Activia is the probiotic cultures and the digestive support this provides. The problem with this yoghurt however is that sugar is the main ingredient, contributing to a 13.2% sugar load. The low fat nature is not supported by modern research and nutritional guidelines, as good fats are essential for blood sugar control and satiety, and essential for mood, metabolism, hormone production and heart health.

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